Frequently Asked Questions

Which self tan product is right for me?
Our self tan range uniquely works with all skin tones to deliver a totally authentic-looking sunless tan. We offer a range of natural shades in various depths to cater for all tastes, simply refer to our self tan product colour guide below to help you select which one meets your ideal requirements. If you are new to self tanning, try one of our lotions for a subtle hint of natural-looking color that's easy-to-apply, fast-drying, non-streaky, and long-lasting.

Gradual Sunless Tanner     Organic Sunless Tanning Lotion     Firming Self Tan Lotion     60 Minute Express Spray Tan     Natural Tanning Mousse     Medium Dark Spray Tan Solution

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How dark are your self tanners?
For All My Eternity self tans work with your own skin tones to give you a color similar to that which you would naturally tan in the sun. Once applied, your color will develop in about 3-4 hours. If you would like a darker tan, just re-apply. Please refer to the above color guide or the below chart


How soon can I get dressed after applying the tanner? Will it rub off onto my sheets or clothing?
Our self tanners absorb almost immediately as they are applied to the skin. You should however wait approximately 5 minutes after application before getting dressed, and wear dark, loose-fitting clothes whilst the tan develops. For All My Eternity Gradual 10, Natural 10 and Tan & Tone lotions do not rub off onto clothes or bedding. For All My Eternity Spray Tan, Fast Tan, and Tanning Mousse contain a wash-off guide color to ensure even application; the guide color may come off slightly on some fabric materials, however it will wash off easily.

Do your self tanners streak?
For All My Eternity Tanning Mousse, Fast Tan & Spray Tan solutions are tinted to help application and ensure an even tan. Our ever-popular Gradual 10, Natural 10 and Tan & Tone are creamy white lotions and very easy to apply, especially with a tanning mitt. However, remember self tanning products will tan you where you put them. No self-tanner will streak if it is applied evenly.

How long does the colour last?
For All My Eternity Spray Tan & Tanning Mousse will last up to 7 days per application depending on your skin type. For All My Eternity tanning lotions normally last between 5-7 days. The colour will then begin to gradually lighten naturally. Exfoliating well before tanning, moisturizing daily, and using our Tan Saving Shower Gel can all help prolong your tan.

Are your products tested on animals?
No. For All My Eternity products and ingredients are not tested on animals, and no animal-derived ingredients are used in our products.

Will my tan come off in the pool or sea whilst swimming?
Chlorine and salt water tend to strip colour from all self tans, however our customers have reported that our lotions have not come off in the pool or sea, provided that you exfoliate well before applying the product and moisturize daily.

Do For All My Eternity products contain sunscreen or offer me protection from UV rays?
No, our products do not contain an SPF and do not therefore protect you from the sun. Wearing sunscreen is therefore essential.

Can I wear sunscreen whilst using For All My Eternity tanning products?
As our products do not contain an SPF, using a high SPF factor sunscreen is essential when in the sun or under UV rays. If you apply the self tan product onto clean, unmoisturized skin and allow it to fully absorb before applying sunscreen (or any other products), the sunscreen should not affect how the self tan develops or wears. Use an oil-free sunscreen if possible.

Are your self tanners tinted so you can tell where to apply them?
This is product-dependant. Our Tanning Mousse, Spray Tan, and Fast Tan contain a wash-off guide color to ensure even application and to deliver an instant tan. Our other products do not contain any guide color and blend into the skin very easily, developing subtly into a natural-looking color over a few hours without streaks.

How long do I need to leave the product on before showering?
Your tan will start to develop over 3-4 hours (Tanning Mousse and Spray Tan) or 4-6 hours (Self Tan Lotions) after application. We also offer our Fast Tan which gives you long-lasting color within 60 minutes. For best results, we recommend you allow the product to develop on your skin for at least 7-8 hours, or longer if you wish to achieve a darker tan. For All My Eternity Fast Tan will develop in just 1-2 hours, however you can leave it on for up to 4 hours if you want to achieve a darker tan.

Are For All My Eternity self tanning products suitable for the face?
Our self tanning products work equally well on your face and body.

Do I need to exfoliate before applying self tan products?
You should always exfoliate prior to self tanning because this will get rid of any old dead skin cells (meaning you're tanning the newest layer of skin) and help to ensure an even and longer-lasting tan.

I'm allergic to most fake tans, they make me itchy and sore. Will your products cause the same reaction?
Some people have a reaction to dihydroxyacetone (DHA, i.e. the tanning agent) which is used in ALL self-tanners, including For All My Eternity tanning products. We do have many customers with sensitive skin who use our Gradual 10 Lotion, which has less DHA in it. If you have had bad experiences with other self tanners in the past, we would recommend this product, however if it is the tanning agent DHA you are allergic to, unfortunately Gradual 10 Lotion may also cause an allergic reaction, in which case we do not recommend using it. We recommend customers with allergies contact us for a full ingredient list before placing an order.

Will your self tanners stain my hands if I don't wear gloves or use a tanning mitten?
Provided your hands are washed thoroughly with soap and water for at least 30 seconds immediately following application, no self tanner should give you tanned palms.

Do I need to use a tanning mitt to apply your products?
We highly recommend using a tanning mitt because it makes application even easier and means you don't get any product on the palms of your hands. It's not a requirement, but we would recommend one. Alternatively you can use disposable vinyl gloves. If you are just using your hands to apply the product, make sure you wash them using hot soapy water straight away afterwards to remove the tan from your palms.

How do I tan the back of my hands if I need to wash them immediately following application of the tan?
If you don't have a tanning mitt, a good tip is to apply a small amount of tanner with cotton wool, sponge or a tissue onto the back of your hands after you have washed them; also wipe around your wrists to avoid any marks. Alternatively, apply a small amount of tan to the back of one hand and rub the back of both hands together. Then use a tissue to remove any tan from the palms and fingernails.

Do your products have an expiry date?
All our products contain a PAO symbol on the packaging which reflects how long the product will be suitable for use after it has initially been opened for the first time. Where a product instead has an expiry date, this date will be clearly shown on the packaging and displays when the product should be used by. Before any of our products are dispatched to you, they are kept in a cool, dark environment which is the ideal storage conditions for natural products. If you do not intend on using your products straight away, we recommend you also store them in this way to maximise their useable life. Once a product has been opened or is being stored in a normal heated environment, the product should be used within six months.

There are a great deal of beauty products on the market that have a significantly longer shelf life, however those products typically contain lots of preservatives and other chemicals that help preserve the product itself rather than your skin. We therefore recommend rather than stocking up with lots of products you instead buy in smaller quantities and re-order more often whenever you begin to run low. This guarantees you are always getting the freshest and most recently-made stock from us on every occasion.

How should I store my self tanner at home?
We recommend storing your self tanner in a cool, dark place away from radiators, direct sunlight, and humid areas such as the bathroom.

Can you send me some free samples of your sunless tan?
Unfortunately we do not currently stock sample sizes. However, if you are in any doubt about just how good our products are, please take a minute to view our Testimonials section, which should hopefully convince you!

How much is delivery?
We currently offer FREE DELIVERY on all orders with a US delivery address when spending $20+. Delivery is $5.99 for all other US orders under $20.

Do you ship internationally?
Yes, simply select International Shipping during checkout. Alternatively, depending on your location we may be able to deliver your item faster by shopping on your local country's website. For example, if you are based in the United Kingdom or Europe, please place your order via our UK website which offers fast delivery throughout Europe -

Where can I buy your products in the USA?
You can order our full range via our website, and select online and offline retailers throughout the USA. We are expanding rapidly so check back for new stockists.





For All My Eternity USA


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